annie Press Release – Launch
We are excited to announce the launch of a new campaign “What’s In my Genes?” aimed at building awareness of Hereditary Diseases in Dogs. Our aim is to help puppy buyers make informed choices regarding their potential puppy’s health and encouraging ALL breeders to do the relevant health checks prior to breeding.
Spokespeson Annie Wilson says: “We are a group of dog lovers some of whom have experienced their own pet having suffered 
debilitating pain and reduced quality of life due to a hereditary condition. Our experience and concerns have led to a combined and united approach to try and improve the health and wellbeing of future generations of puppies.”
Everyone can help in some way. Annie asks that you help by sharing these logos, posts & tweets on your social media platforms – facebook, twitter, instagram etc and encourage children to participate in the competitions and quizzes which are open to both adults and children.
Competition number One!
This is our Logo Pup! It represents the thousands of puppies born each year whose parents have not been health tested and as a consequence suffer pain and reduced quality of life.
We’re hoping the logo will appear on all websites selling puppies. This will encourage puppy buyers to ask about their potential puppies parents health tests. It will be the “face” of our campaign!
We are inviting the dog loving public to give it a name. You can do this by going to our facebook page: @Whatsinmygenes and adding your suggestions under the post “What’s my Name?”. We will hold a public vote on the six most popular names.
What will our logo pup do next? Look out for it in magazines, at shows and maybe even on TV!
Each year the campaign will focus on a different Hereditary Disease with poster competitions & quizzes as well as articles and interviews to entertain and inform. We want to get the nation talking about dog health and hereditary diseases and how they can help future generations lead healthy happy lives.
“However,” Annie goes on to say: “ the MOST IMPORTANT thing you, the puppy buying public can do, is ask about the health tests of your potential puppy’s parents. Ask your vet what the results mean and if the dogs haven’t had the relevant tests which are advised for the breed ( click here to learn what is advised for which breed https://www.dogbreedhealth.com ) or veterinary advice would have been not to have bred from the dog or the results indicate that your puppy may be at a higher risk of a hereditary disease , please walk away.”
Annie goes on to say: “ hopefully, In time, it will be puppy buyers demand for health tested dogs which will drive the change to healthier happier generations of dogs.”
Enter the competition and follow our progress on our facebook page: @Whatsinmygenes
If you want to contact the team at What’s in my Genes you can email then at: whatsinmygenes@talktalk.net
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